
Current status ; I retired, under my own terms, from UTi Worldwide, as Global VP Ocean freight Procurement, in September 2014, having spent 39 years with them on 4 continents. I am now a Consultant.
My expertize is in global ocean shipping Contracts and Rate Negotiation Strategy along with enhanced Customer and Ocean carrier relationships can be attested by the referenced contacts at the end of this Bio.
As 10XOCEANSOLUTIONS, inc I have strategic Partnerships with DREWRY Consultants London and AFMS Consultants USA.
My 3 primary values in business are Honesty, Integrity and Transparency.
Background: I was born and bred in UK, and attended Isleworth Grammar School, majoring in English and Economics. My very first job after leaving school at 16, was Junior Shipping Clerk for Pyrene (now Chubb) and subsequent moves in the Shipping industry took me though the Beechams organization to Sperry Marine in Bracknell. The relocation to Reading, eventually led, in April 1975, to a positon with a small Freight Forwarder known as Transtec, later purchased in 1984, by what is now known as UTi Worldwide.
From1975-1980, and with the advent of containerization, Transtec and its network grew quickly. In 1978 I obtained a Diploma from Reading Univ. in Transportation, Maritime Law, Marine Insurance and International Banking.
I volunteered to re locate to Manchester in order to grow and manage the larger export opportunities within the North of England, and opened the office there in 1980.
From 1980-84 we took advantage of large scale North of England export volumes to South Africa and Asia and built a formidable FCL and LCL business, becoming the largest FF to South Africa, managing in excess of 100 containers a month from Manchester in partnership with the Rennies executive mgmt. team of Peter Thorrington, Roger McFarlane and Tiger Wessels (P R T later to become the original owners of UTi Worldwide).
In 1984 I accepted an opportunity to drive additional growth on the UK-South Africa trade and accepted a positon as RDM by relocating to Johannesburg.
During my time in SA I also developed large scale Asia-South Africa business and prior to the birth of my first child I returned to the UK in 1987, and took up the position of RDM Asia-UK. The organization then became known, globally, as Burlington Air Express in 1987/8
The experience and knowledge that I had gained then led the organization to create a new position in Asia, determining that existing ocean freight agents could be replaced by a fully owned Burlington, Asia Ocean Network
and in 1989 I took up the role of Regional Ocean Director, based in Hong Kong, forming Burlington Ocean Express. During the next 3 years I built from ‘scratch’, an Asia network of Ocean freight business and operation in 5 countries, Hong Kong, Taiwan, Singapore, Japan and South Korea.
Whilst the Asia- South Africa/Europe and UK ocean business grew rapidly in those 3 years, the one area of the world that was difficult to grow from Asia was North America, where Burlington had a large scale presence in Air freight but limited ocean activity.
It was then in October 1991that I volunteered to grow the Burlington Ocean operation in North America and moved my family to Los Angeles to drive global growth to and from North America. I became Asst., to the President of Burlington Ocean Express in 1992.
During the transition from Burlington to Union Transport in 1992/3, I took on the role of RDM Asia-North America and grew a substantial ocean freight business across all trades.
During the next 6 years and through Ocean Shipping Reform Act of 1998 , I was charged with managing the Ocean freight operation in North America and its ocean presence in 24 locations.
As UTi Worldwide emerged in 2000 my responsibilities grew and grew, and I took on the role of VP Global Ocean freight, of Operations, Growth Strategy and Procurement through their glory years 2000-2008. At that time the volume under my control was 400,000 teu, all covered under Ocean Service Contracts with over 20 shipping lines worldwide. Building a Trusting long term, mutually beneficial relationship with key Ocean carrier executives was paramount to my success.
I became a US citizen in 2007.
At UTi, I developed, during that period, a very specific and strategic ocean freight procurement program for major BCO’s, called SOS. Restricted to NEW 10000 teu+ global ocean freight customers.
I spent the last 7 years at UTi dedicating myself to them.
The customer base for those SOS accounts was, at the time of my departure,
Estee Lauder,
Ansell Healthcare,
Carlisle Transportation,
Fisher and Paykel,
Dow Corning
Nexteer Automotive.
Some 100,000+ teu. In total, approx. 20 % of UTi’s ocean freight activity.
I formed and Presented Customer Panels at the annual Journal of Commerce Transpacific Maritime Conference in March 2015 and March 2016 where I ran discussions on Ocean Contracting for BCO’s, with 4 of my former customers.
Most recently, September 2016, I also ran a Panel at the IHS event in Hamburg reviewing Best Practices in Ocean freight contracting.
Thank you
Chas Deller
Customer and Carrier References at the end of this communication:
References:
Frank Chao SVP Yang Ming Line
Oli Reichl VP Hamburg Sud
Wolfgang Freese President Hapag Lloyd
Bill Payne President of NYK
Jeremy Nixon COO of NYK
Grant Daly former CEO of Safmarine (Maersk)
Nick Fafoutis VP CMA CGM
Philip Damas Executive Drewry Consultants London UK
Andrew Gillespie Ansell Healthcare New Jersey
Peter Goulding Estee Lauder New York
Stuart Turner Nexteer Automotive Michigan
Dan Cronkright Dow Corning Michigan
Roger McFarlane former Chairman UTi Worldwide